Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience.

picture of product - the packet that contains the product. it has the logo which is skittles and the words original fruit.

USP - The advertisement uses bright colours which will attract consumers. specifically children who are attracted to bright and bold colours.

lighting - The advertisement doesn't use dark or dull colours or lighting and uses bright lighting. this may suggest that the product is light isn't as unhealthy for you as other sweet products are.

setting - The advertisement uses the sky and clouds as the setting. this may suggest that the product is so delicious it can make you feel as though you are in the sky and on the clouds.

logo - the logo is big and bold And directly in the middle of the packaging

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP for skittles is the rainbow that's on the packet this links to the slogan "taste the rainbow" this is because skittles have multiple different flavours in different colours which forms a rainbow and attracts the consumer with the bright colours.

Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

Extension tasks

If you have completed an in-depth analysis the Skittles advert and some research into classic adverts, do some additional research into creative or powerful print advertising.

Task: Find an example of a print advert for EACH of the following:

1) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)