Blog 23: Heat magazine

 

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

firstly, Heat offers a unique quality experience and access to shoots no other magazine could pull off 

secondly, it is lead by a team of experts which helps the reader navigate through life 

lastly, they offer life hacks, fashion and beauty tips, 

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

The page says heat offers big news about celebrities lives allowing the reader to always "know" and have conversation starters 

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Heat also offers fashion and lifestyle tips 

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here

Female/male: 90% / 10%

avg age: 37

age profile: 52% AGED 15/34

(14% 15-24, 37% 25-34)

segment: 50% ABC1

Marital status: 57% married

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The covers lines are written to make the audience want to buy the magazine by creating a sense of curiosity and intrigue this is done by the magazine giving the audience a small but of information, not telling the whole story to hook you in and buy the magazine.

2) What are the connotations of the Heat colour scheme on this particular front cover?

Pink: often connotes feministity, can be aimed at female audiences 

yellow: often connotes excitement and happiness, or a sense of warning

red: this can connote urgency and danger

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Imagines are used to create interest this is because if a celebrity looks ready and well presented with make up done and appearance neat, the audience would expect that the celebrity was ready for these pictures, whereas if a celebrity looks messy and unpresentable, barefaced and in casual clothing, the audience would expect that they was taken by paparazzi and the celebrity wasn't ready for it.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler often relates to the royal family, using one focus point and promotes high end fashion, whereas Heat relates to celebrities, often using more than one focus picture to show different stories, heat also promotes casual fashion.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Royalty

music artists

actors

tv stars 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are represented as negative as heat often uses scandals as their headlines and top stories.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

Tatler are often for the middle and upper class who like knowing about high end fashion and knowing about the royal family. whereas heat is often for the working class who like to know about shopping deals or exclusive news about celebrities. Tatler as one focus picture often someone with high influence, whereas Heat often uses multiple focus pictures with people of different influences, Tatler often uses Sans serif whereas heat uses serif. 

Grade 8/9 Extension Tasks

1) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

The front covers has multiple different stories and dramatic cover lines to hook the audience in, even if one story doesn't intrigue them another might and they will end up buying it.

2) What are paparazzi images and why are they crucial to the front cover of Heat? 

Paparazzi images are images that are taken while a celebrity is off the job or not at a schedule or taken without the celebrities notice, these are crucial to the front cover as they often give a glimpse into the celebrities real life and give the audience a sense of knowing. 

3) How does the front cover juxtapose text and images to create contrast and narrative on the front cover of Heat?

4) What do these two magazines suggest about representations of social class in the British media?

Blog 22: Magazines Tatler CSP

 

1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor introduces the magazines as fabulous and for rich readers.  

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

age - 41

gender - Female 73%

social class - Abc1 83%

household income - £261,572
London/SE - 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 million is spent on fashion in the past year

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

this suggests that the audience has a high income and a high social status, I believe the succeeder or the aspired. 

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

A mix of sans serif and serif typography is used, this creates the “high status” effect with the balance of modern editing style.

2) How do the cover lines appeal to the Tatler target audience?

It shows high fashion and luxury, and is usually exclusive to those of high status 

3) What are the connotations of the Tatler colour scheme on this particular front cover?

green shows nature

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The dress is very luxurious and elaborate, the model is placed in the middle of the frame with direct eye contact creating a sense of confidence and self-worth.

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Tatler put the Royal Family this is because some people like to know what’s going on in others life as a result they would purchase the magazine.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

This suggests that rich people like to know what’s is happening with people in power and a famous status.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

4) Are there any stereotypes being reinforced or subverted? How? Why?

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People of Low class and status aren’t featured as they are typically less likely to “gossip” as Posh people like knowing what’s happening with everyone.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 



3) What audience groups might be offended or insulted by the front cover of Tatler? 



4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

 

   

Blog 21: Represent NHS Blood & Transplant campaign CSP

1) What is an advertising campaign?

A series of advertisements that share a similar theme message or idea.

2) What is the objective of the NHS Represent campaign? 

The objective is to get more Black and Asian communities to donate their blood.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

This adverts wants people to go and donate their blood after they've seen it.

4) Why is the advert called 'Represent'? 

The advert is called ‘Represent’ to encourage Black and Asian communities to become blood donors.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Nicola Adams - Female boxer

Ade Adepitan - wheelchair Olympian 

Kanya King - Female CEO

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

It can show the shortage of Black and Asian donors 

7) How does the advert match the key conventions of a typical urban music video?

There isn’t any outgoing outfits, they are all casual and authentic. There are roof top performances and fast paced editing

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

There is a woman in STEM

A Female boxer

Wheelchair Olympian 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

There is a man playing football, which is typically seen as a male sport, some audience may find it offensive as it could show that woman can’t play sports but men can.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-

scene (CLAMPS).

The slow zoom in on the chairs at the end can show that there is a shortage of Black and Asian blood donors, and that there isn’t enough compatible blood, and people are using their life because of it.

Index: Advertising and marketing - Blog Index

OMO advert analysis  

Galaxy advert analysis

blog 20: Galaxy advert CSP

1) What key conventions of TV advertising can you find in the Galaxy advert?

Language- "why have cotton when you can have silk" shows that Galaxy chocolate is not rough like cotton but is just as smooth as silk
Industry- The industry is food, specifically chocolate
Audience-those who want a taste of luxury.
Representation-The product is represented as luxurious, silky and delicious.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

Galaxy is trying to portray their chocolate as delicious, silky smooth, the chocolate that can make you fall in love, and make you feel as if though you are on holiday

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn is a famous actor from the 1950s, Galaxy may have chose to select her as she is very modest with her works.

4) In your own words, what is intertextuality?

When a media text references a different media text.

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Costume- Audrey Hepburn is seem wearing a neutral colour dress with a brown bow around her neck.

Location- The location is Italy, Amalfi coast. she is riding a bus.

Action- Hepburn is seen sitting down while looking out the bus window when she sees a man in a car.

Makeup- Hepburn is also seen wearing red lipstick, with prominent eye shadow and thick lashes.

Props-Hepburns prop is a bag, where she reaches into to look at the galaxy chocolate bar.

Setting-In a town by the ocean. creating a tranquil vibe.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Hero- Car driver - saves hepburn from the delay to continue her journey - He becomes her prize while she is say in the back all proud.

Princess- Audrey Hepburn - She was on a journey when she was delayed by the fruit vender, that's when she notices the car driver and joins him in the car. - could change if we consider her a hero when she creates the car her own taxi.

Villain- Fruit vender - he causes a delay in Hepburns travel. this does not change unless we also consider him as the helper as if he didn't cause the delay the car driver and Hepburn wouldn't have met.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Equilibruim- The story starts off slow and peaceful with Hepburn on her journey and the fruit vender selling by the side of the road.
Disequilibrium -The story then proceeds to continue when the fruit vender spills the fruit and delays the journey.

new equilibrium- The story then ends with Hepburn and the car driver continuing their journey together. 
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey hepburn is presented as a classic beauty, modest, and loved.

9) What representations of gender can you find in this advert?

Woman- Modest, Neat, pretty.

Men- Protective, helping, working.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

At the end stereotypes are subverted when Hepburn takes the bus drivers hat, which was very disrespectful of a woman to do in the 90s, typically men stole. this reflects how woman are slowly adapting to men's habits by following what they are doing. 

Extension 

Read the Framestore case study and the Guardian feature again. How did they recreate an Audrey Hepburn film using location, casting and CGI?

They recreated Hepburn by scanning multiple different human heads and faces, They had to do FACS (facial acting coding system) which allowed them to record more than 70 muscle movements for hepburn  

Now read this Vintage Everyday feature behind the scenes of the Galaxy advert. What other background information do you learn here regarding the construction of the advert?

Galaxy had to get personal consent from Hepburn's estate which was her two sons before they could proceed with putting her into the advertisement. They tried multiple different methods to try and recreate her figure but soon realised that they needed to use full CGI

Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?

In both CSPs woman are needed to be presented as eye catching and pretty.unlike in OMO where woman are seen cleaning Galaxy shows woman to make their own choices, shown to be out the house with no kids. But OMO is seen to be domesticated to only cleaning by not being able to enjoy yourself like Hepburn is seen to do in Galaxies advert.

Blog 19: OMO advert analysis

 

1) What year was the advert produced?

This advert was produced in 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Woman was represented as domestic and powerless. often cleaning, cooking or looking after children never doing anything that requires physical strength or is demanding.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The heading is big and bold, similar to the "breaking news" which means the audience is more likely to focus on the advertisement if it speaks out to them.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The woman is hanging out washing seemingly being clothes and towels. she is wearing a green dress which may connote happiness, this is also reinforced by the fact she is seemingly smiling or doing a ohh. which looks the OMO which is the products name. even though she is at home, she is still wearing make up, this may show the intensity of the beauty standards, always having to look nice for your husband. The woman is standing with a medium close up over the shoulder shot while hanging out washing 

5) Why is a picture of the product added to the bottom right of the advert?

There is no online ordering. meaning that you have to go into the shop and look for it yourself 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The chosen colours can connote the union jack. as red white and blue are the flags colours. this can be a mean that a woman can be patriacol even when in domestic roles.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text "whiteness alone won't do" can show that a woman a has to be perfect, and buying the product can make that woman perfect.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

one representation of woman in this advertisement is that woman always need to be cleaning and that is their soul purpose, the stereotype is that woman belong in the house. cleaning, cooking, and looking after children and not doing anything physically demanding.  

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers wanted the audience to believe that the product is good for woman and helps them clean even better than before 

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

A modern audience might be offended, as a woman can now do much more than just domestic jobs. The representation of woman modernly doesn't resolve around woman just cleaning. with woman having more opportunities than before they may feel as though they haven't been truly accepted.   

Film industry: Index

1) Demographics and physcographics 

2)Reception theory

3)Audience effect theory

4)Learner response

5)Ownership and control