Blog 23: Heat magazine

 

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

firstly, Heat offers a unique quality experience and access to shoots no other magazine could pull off 

secondly, it is lead by a team of experts which helps the reader navigate through life 

lastly, they offer life hacks, fashion and beauty tips, 

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

The page says heat offers big news about celebrities lives allowing the reader to always "know" and have conversation starters 

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Heat also offers fashion and lifestyle tips 

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here

Female/male: 90% / 10%

avg age: 37

age profile: 52% AGED 15/34

(14% 15-24, 37% 25-34)

segment: 50% ABC1

Marital status: 57% married

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The covers lines are written to make the audience want to buy the magazine by creating a sense of curiosity and intrigue this is done by the magazine giving the audience a small but of information, not telling the whole story to hook you in and buy the magazine.

2) What are the connotations of the Heat colour scheme on this particular front cover?

Pink: often connotes feministity, can be aimed at female audiences 

yellow: often connotes excitement and happiness, or a sense of warning

red: this can connote urgency and danger

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Imagines are used to create interest this is because if a celebrity looks ready and well presented with make up done and appearance neat, the audience would expect that the celebrity was ready for these pictures, whereas if a celebrity looks messy and unpresentable, barefaced and in casual clothing, the audience would expect that they was taken by paparazzi and the celebrity wasn't ready for it.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler often relates to the royal family, using one focus point and promotes high end fashion, whereas Heat relates to celebrities, often using more than one focus picture to show different stories, heat also promotes casual fashion.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Royalty

music artists

actors

tv stars 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are represented as negative as heat often uses scandals as their headlines and top stories.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

Tatler are often for the middle and upper class who like knowing about high end fashion and knowing about the royal family. whereas heat is often for the working class who like to know about shopping deals or exclusive news about celebrities. Tatler as one focus picture often someone with high influence, whereas Heat often uses multiple focus pictures with people of different influences, Tatler often uses Sans serif whereas heat uses serif. 

Grade 8/9 Extension Tasks

1) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

The front covers has multiple different stories and dramatic cover lines to hook the audience in, even if one story doesn't intrigue them another might and they will end up buying it.

2) What are paparazzi images and why are they crucial to the front cover of Heat? 

Paparazzi images are images that are taken while a celebrity is off the job or not at a schedule or taken without the celebrities notice, these are crucial to the front cover as they often give a glimpse into the celebrities real life and give the audience a sense of knowing. 

3) How does the front cover juxtapose text and images to create contrast and narrative on the front cover of Heat?

4) What do these two magazines suggest about representations of social class in the British media?