Historical, Social and Cultural Contexts
1) What radio stations were offered by the BBC before 1967?
BBC radio home, BBC radio light, BBC third
2) How was BBC radio reorganized in September 1967? What were the new stations that launched?
Radio, 1, 2, 3, and 4 where launched
3) What was pirate radio and why was it popular?
pirate radio was a radio station that was broadcasted from the ocean to avoid the laws so they could avoid the needle time and only play music all day, this was popular because it only played music
4) Why did pirate radio stop broadcasting in 1967?
Pirate radio stopped broadcasting as a new international law had been put in place called the 1967 marine broadcasting offences act.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
The needle time had been removed so Radio 1 was now allowed to play music all day
6) What was 'needle time' and why was it a problem for BBC Radio?
needle time was how long a radio can play music which was 5 hours, this caused a problem for the BBC as a lot of young people only wanted to listen to music but they wasn't able to do that due to the needle time
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
Radio 1 played only music and tried to engage the audience whereas the other radio stations was factual, reports, podcasts or e-books.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Radio 1 firsts presenter was Tony Blackburn, this caused upset because the BBC presenters felt as if they were being replaced and wasn't needed anymore
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
The broadcast was very loud and had sound effects which might have appealed to a younger audience
10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
Tony Blackburns show was like a pirate show as he tried to create a relationship with the audience by engaging with the audience compared to the usual news talk and books read on other BBC radio channels
Audience and Industry
1) What was the target audience for BBC Radio 1 in 1967?
The target audience was 15-29 year old's
2) Why did Radio 1 initially struggle to attract young listeners?
there was still no ban on the pirate radios so the majority of young listeners stayed on those radios until they got banned
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
They offered diversion
4) How is the BBC funded?
The BBC is funded by the public by a TV license
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?
The preferred reading would be that radio 1 is cool and rebellious.
the oppositional reading may be that the BBC has a completely new unwelcoming atmosphere
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