Blog 22: Magazines Tatler CSP

 

1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor introduces the magazines as fabulous and for rich readers.  

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

age - 41

gender - Female 73%

social class - Abc1 83%

household income - £261,572
London/SE - 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 million is spent on fashion in the past year

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

this suggests that the audience has a high income and a high social status, I believe the succeeder or the aspired. 

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

A mix of sans serif and serif typography is used, this creates the “high status” effect with the balance of modern editing style.

2) How do the cover lines appeal to the Tatler target audience?

It shows high fashion and luxury, and is usually exclusive to those of high status 

3) What are the connotations of the Tatler colour scheme on this particular front cover?

green shows nature

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The dress is very luxurious and elaborate, the model is placed in the middle of the frame with direct eye contact creating a sense of confidence and self-worth.

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Tatler put the Royal Family this is because some people like to know what’s going on in others life as a result they would purchase the magazine.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

This suggests that rich people like to know what’s is happening with people in power and a famous status.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

4) Are there any stereotypes being reinforced or subverted? How? Why?

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People of Low class and status aren’t featured as they are typically less likely to “gossip” as Posh people like knowing what’s happening with everyone.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 



3) What audience groups might be offended or insulted by the front cover of Tatler? 



4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?