1) What is an advertising campaign?
A series of advertisements that share a similar theme message or idea.
2) What is the objective of the NHS Represent campaign?
The objective is to get more Black and Asian communities to donate their blood.
This adverts wants people to go and donate their blood after they've seen it.
4) Why is the advert called 'Represent'?
The advert is called ‘Represent’ to encourage Black and Asian communities to become blood donors.
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Nicola Adams - Female boxer
The advert is called ‘Represent’ to encourage Black and Asian communities to become blood donors.
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Nicola Adams - Female boxer
Ade Adepitan - wheelchair Olympian
Kanya King - Female CEO
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
It can show the shortage of Black and Asian donors
7) How does the advert match the key conventions of a typical urban music video?
There isn’t any outgoing outfits, they are all casual and authentic. There are roof top performances and fast paced editing
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
There is a woman in STEM
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
It can show the shortage of Black and Asian donors
7) How does the advert match the key conventions of a typical urban music video?
There isn’t any outgoing outfits, they are all casual and authentic. There are roof top performances and fast paced editing
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
There is a woman in STEM
A Female boxer
Wheelchair Olympian
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
There is a man playing football, which is typically seen as a male sport, some audience may find it offensive as it could show that woman can’t play sports but men can.
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
There is a man playing football, which is typically seen as a male sport, some audience may find it offensive as it could show that woman can’t play sports but men can.
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-
scene (CLAMPS).
The slow zoom in on the chairs at the end can show that there is a shortage of Black and Asian blood donors, and that there isn’t enough compatible blood, and people are using their life because of it.
No comments:
Post a Comment