Blog 24: Introduction to Music Video and BLACKPINK HYLT

 Introduction Q's:

1) What are the key conventions of music video?

Performance narrative and concept

2) What is intertextuality?

one text references another text

3) When did music videos first become a major part of the music industry?

In the early 1980s 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV, music tv launched and it allowed the audience to have 24 hour access to a variety of music videos

5) How are music videos distributed and watched in the digital age?

digital service providers (DSPs), video-sharing platforms, and social media

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

They are known as BLINKS 

2) What audience pleasures are offered by the music video for How You Like That?

fashion-forward visuals, and themes of empowerment

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

It was promoted by music video teasers on social media, global television appearances, and concept videos

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

it grew popular because of the high-production-value music, synchronized choreography, and strategic use of social media for intense fan engagement

Industry

1) How were BLACKPINK formed and what records have they broken?

They was formed by YG entertainment through a training program, the members from multiple international backgrounds

They was the first 100 million subscribers, they have the most viewed music video in the first 24 hours, first K-pop group to reach 1 billion views, Most viewed band on YouTube

2) What other successful artists have YG Entertainment created? You may need to Google this.

YG Entertainment has created group such as BIGBANG, 2NE1, TREASURE, and their newest group as of 2023, Baby Monster.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

the use of internet, mobile, and digital media technologies

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They now blending Western-influenced pop with multinational talent

5) How are UK-based music videos regulated and what types of content require warnings? 

 British Board of Film Classification (BBFC). some types of this are bad language, dangerous behaviour, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Extension

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?



Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?