Audience
1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
The audience is predominantly white, middle class and young some psychographics may include reformers and explorers
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Diversion the song is fast and upbeat
personal relationships, this is because the members are in casual attire and you can see the lighting, cameras and wires that you may not see in a popular artists video.
personal identity, going out to the club and drinking for younger audiences and the sense of nostalgia for older audiences due to the 1980s style of the video
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
Fans used social media mainly MySpace to share and spread the bands music to a wider audience
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
Arctic Monkeys video is authentic and 100% performance, this could allow the fans to respond in a way to believe they are talented
Industries
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Their debut album 'Whatever people say I am, that's what I'm not' hit number one, the use to social media also helped boost up their fanbase due to fans spreading their music and albums on chatrooms
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
P2P file sharing and MySpace were the first ever communication platforms and because of this people who enjoyed Arctic Monkeys music shared the music to people across the world, influencing them to listen to it.
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Arctic Monkeys were formed from a group of high school friends, they shared their music by performing at gigs and in clubs, all their music was created and wrote by the group, whereas BLACKPINK was created by a well known music manufacture and trained to become a band, their music is wrote and composed by people inside or outside the company, they perform at music shows and events such as well known festivals like Coachella.
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys label is Domino records, and they sold around 350,000 copies in the first week, they chose this independent label because they wanted musical and creative freedom and not be controlled like if they joined a major company.
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
Grade 8/9 extension tasks
Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?
Read this BBC News report from the time - documenting the records Arctic Monkeys broke.
Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest?
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