Blog 18: Gender representation in Advertising

                                    Gender representation 

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

One stereotype is how woman should be cleaning for example washing dishes and washing clothes 

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

One stereotype is how woman need to wear makeup to look attractive, having long lashes and full lips make them appear more to men. another example is revealing skin, as revealing skin became more normalised but if a woman shows skin they are viewed as a attention seeker.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?

A woman's role had changed from only being domestic. (in the home cleaning, cooking, looking after children) to being more open and in public.

Extension tasks:

1) Find three adverts that subvert gender stereotypes, post the images/links to your blog and write a paragraph about how they subvert the way women or men are usually represented in the media.

2) Read this Guardian article on seven female stereotypes that were identified in Australian adverts. Do you recognise the stereotypes that the article discusses? 

3) This Guardian article reports the first adverts banned for using negative gender stereotypes. Do you think the ASA was right to ban them?