Blog 13: Ownership and Control

 Industries: Ownership and control

1) What is a conglomerate in the media industries? 

A media company that owns lots of smaller companies

2) What is a subsidiary?

A smaller company

3) What are the benefits for media companies of vertical integration?

One benefit is a increase in ownership this is because they will gain more control as a result the company can choose what they want to put up on the media

4) What are the benefits for media companies of horizontal integration?

One benefit is removing competitors this is because they would both be making a equal amount of profit as a result the company can widen their audiences

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Companies such as Disney, Marvel, and Pixar

6) What is convergence and what device has changed the relationship between audiences and producers? 

A way to access all kinds of media.

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

The founder of Facebook had believed it was a 'Important Milestone'.

Now read this BBC article on Disney buying 21st Century Fox. 

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

ABC entertainment

ABC news and radio

A+E cable channel

ESPN

Hulu

Marvel Entertainment

Vice

Viceland

DreamWorks II 

Marvel

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

Blog 12: Audience effects theory

               Audience effects theory

1) Write a definition of a passive audience: 

A passive audience The idea that the consumers absorb information from the media and that it will have the same impact and effect on everyone.

2) Write a definition of an active audience: 

An active audience is more modernised view that the audience make their own conscious choices involving the media they consume. 


3) Write a definition of the hypodermic needle theory: 

The hypodermic needle theory is the idea that the consumers mind is always passive taking the directors ideas and messages like it was injected into their mind 

INFORMATION/SURVEILLANCE: 

Media text - The Times newspaper
 

Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: 
 

Media text - 

Why:  

DIVERSION/ENTERTAINMENT: 
g

Media text - 

Why:

RELATIONSHIPS:

Media text - 

Why: 

blog 11: Reception Theory

                           Reception theory

1) What is the preferred reading of a media text?

The preferred reading is what the directors want the audience believe. The main message or ideology 

2) What is the oppositional reading of a media text?

The oppositional reading is when the consumer take in the opposite message of what the directors want them to believe.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The teenage characters are portrayed as violent and unhinged, this can allow the audience to respond in a way which has a mix of fear and anger toward the violence that is being shown

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people may reject this reading and construct oppositional reading as they may believe that the ideology stereotypes young people and violent and destructive when only a select few behave as shown in the trailer

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.  

The preferred reading for this advert is for the consumer to believe that McDonalds are giving consumers their moneys worth for "a meal disguised as a sandwich" and how its good quality for the price they are charging. The negotiated reading for the advert is some may not believe or be satisfied with the advert but still believe it to some part, like how it can be "a meal disguised as a sandwich" or "its as good as it is big" and vice versa meaning some can think its a meal but some don't some can think its good and big but others don't. Finally the oppositional reading for the advert can be completely denied by consumers as they may believe McDonalds is advertising fake products and how it may not be a meal but something light or it is not good nor big. completely disagreeing with the message of the advert.

Blog 9: Demographic research

 

                      Demographic research

Demographic classification 

Age
I believe the age would range from early 20s to late 50s

Gender
I believe this is aimed at a female audience
Education

Social class
I believe the social class is aimed at the skilled working class and middle class.

Race/ethnicity

I believe it would be suitable for anyone wo is interested in magazines

Job/profession/earnings

I believe a middle to high income would be required as magazines are expensive

Home (city/village/countryside)

I believe it would be aimed for a city or countryside.