2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
Woman was represented as domestic and powerless. often cleaning, cooking or looking after children never doing anything that requires physical strength or is demanding.
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
The heading is big and bold, similar to the "breaking news" which means the audience is more likely to focus on the advertisement if it speaks out to them.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The woman is hanging out washing seemingly being clothes and towels. she is wearing a green dress which may connote happiness, this is also reinforced by the fact she is seemingly smiling or doing a ohh. which looks the OMO which is the products name. even though she is at home, she is still wearing make up, this may show the intensity of the beauty standards, always having to look nice for your husband. The woman is standing with a medium close up over the shoulder shot while hanging out washing
5) Why is a picture of the product added to the bottom right of the advert?
There is no online ordering. meaning that you have to go into the shop and look for it yourself
6) What are the connotations of the chosen colours in this advert - red, white and blue?
The chosen colours can connote the union jack. as red white and blue are the flags colours. this can be a mean that a woman can be patriacol even when in domestic roles.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text "whiteness alone won't do" can show that a woman a has to be perfect, and buying the product can make that woman perfect.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
one representation of woman in this advertisement is that woman always need to be cleaning and that is their soul purpose, the stereotype is that woman belong in the house. cleaning, cooking, and looking after children and not doing anything physically demanding.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The producers wanted the audience to believe that the product is good for woman and helps them clean even better than before
10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?
A modern audience might be offended, as a woman can now do much more than just domestic jobs. The representation of woman modernly doesn't resolve around woman just cleaning. with woman having more opportunities than before they may feel as though they haven't been truly accepted.
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