Film industry: Index

1) Demographics and physcographics 

2)Reception theory

3)Audience effect theory

4)Learner response

5)Ownership and control

Blog 18: Gender representation in Advertising

                                    Gender representation 

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

One stereotype is how woman should be cleaning for example washing dishes and washing clothes 

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

One stereotype is how woman need to wear makeup to look attractive, having long lashes and full lips make them appear more to men. another example is revealing skin, as revealing skin became more normalised but if a woman shows skin they are viewed as a attention seeker.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?

A woman's role had changed from only being domestic. (in the home cleaning, cooking, looking after children) to being more open and in public.

Extension tasks:

1) Find three adverts that subvert gender stereotypes, post the images/links to your blog and write a paragraph about how they subvert the way women or men are usually represented in the media.

2) Read this Guardian article on seven female stereotypes that were identified in Australian adverts. Do you recognise the stereotypes that the article discusses? 

3) This Guardian article reports the first adverts banned for using negative gender stereotypes. Do you think the ASA was right to ban them?

 

Film industry: final index

1) Film Industry: Marketing - Marvel Cinematic Universe 

2)Film Industry: Black Widow

3)Film industry: I, Daniel Blake

Media Assessment 1: Learner Response

                           Learner Response

Next step: rewrite 06 using the mark scheme

Question 6:

Charities are more likely to use images of children rather than adults this is because people are more likely to sympathise with children. as a result the charity will gain more awareness. Children are typically seen as weak, innocent and naïve.

this is shown in the water aid advert, where they use a child instead of a adult. this is because people typically believe adults to be capable of caring for themself in any moment whereas a child is unable too.

Blog 16 : I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

independent films have a smaller budget and use lesser known actors whereas Hollywood blockbusters have a large budget and use well known actors

2) What is I, Daniel Blake about?

Daniel Blake is a 59 year old man who worked as a joiner for the most of his life, he needs help from the state due to a illness. stands up against government austerity.

3) Who directed I, Daniel Blake and why is this important?

Ken loach directed the film, was a director for 50 years he never wanted Hollywood success and instead focused on social realism. he wants to educate people

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

The film was projected onto the houses of parliament
fake protests to promote the film

5) What unusual or creative marketing methods were used to get audiences talking about the film?

Pay what you can methods.

Film wasn't premiered in London but in Newcastle  

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

The estimated budget was £2 million and it made £11 million at the box office.

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

BFI funded £300k. and eOne 

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

Films in the UK are regulated by the British Board of Film Classification the film was rated a 15.

9) What aspects of the film contributed to the film's age rating?

The film used bad language and frightening and intense scenes.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

blog 17: Advert Analysis

 

Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. 

picture of product - the packet that contains the product. it has the logo which is skittles and the words original fruit.

USP - The advertisement uses bright colours which will attract consumers. specifically children who are attracted to bright and bold colours.

lighting - The advertisement doesn't use dark or dull colours or lighting and uses bright lighting. this may suggest that the product is light isn't as unhealthy for you as other sweet products are.

setting - The advertisement uses the sky and clouds as the setting. this may suggest that the product is so delicious it can make you feel as though you are in the sky and on the clouds. 

logo - the logo is big and bold And directly in the middle of the packaging   

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP for skittles is the rainbow that's on the packet this links to the slogan "taste the rainbow" this is because skittles have multiple different flavours in different colours which forms a rainbow and attracts the consumer with the bright colours.

Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

Extension tasks

If you have completed an in-depth analysis the Skittles advert and some research into classic adverts, do some additional research into creative or powerful print advertising. 

Task: Find an example of a print advert for EACH of the following:

1) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

2) A foreign advert that you can understand despite the language barrier

3) An advert that subverts gender representations

blog 15: Black widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

2) What is conglomerate ownership and how does it link to Black Widow?

A conglomerate ownership is when a bigger company has ownership over a smaller company in this case Disney over marvel

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

The quality is high. and it uses a lot of background effects or CGI [computer generated images] and the actor is well known meaning that they would need a large budget to buy the actor.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

They used a female actor as the lead, which is uncommon as companies use male leads more, this is effective because it opens to a wider audience in this sense the female gender as it attracts them.

5) What was the production budget for Black Widow and how much did it make at the box office?

Black Widows budget was $200m and made $379m at the box office.

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

7) Who regulates the film industry in the UK?

Films is the UK are regulated by the British Board of Film Classification

8) What age rating was Black Widow given? Why?

Black widow was given a 12A this is because it contained moderate violence and injury detail

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

Blog 14: Film Industry: Marketing - Marvel Cinematic Universe

                     Marvel cinematic universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

There were 22 films.

2) How much money have the MCU films made in total according to this article?

The MCU have made $18.2bn (£13.7bn).

3) Why did Marvel create the Avengers films?

Marvel was recovering from bankruptcy. after selling spiderman to Sony

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?
 
 Sony owns the right to spiderman, Sony and marvel agreed to a partnership but Sony keeps the rights to the character.

5) Which company owns the rights to the Fantastic Four and the X-Men?

20th century fox own both Fantastic four and X-men.

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

Disney announced plans regarding multiple new Marvel TV series

Read this Guardian review of Black Widow to prepare for studying our first CSP. What did the Guardian think of the film?

Read this BBC feature on Marvel at 80 years old. How has it survived so long and why is the Marvel Cinematic Universe so important to the recent success of the brand?

Blog 10: Demographics and Psychographics

                  Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

Age

Race

Area

Gender

Class

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Media companies and advertisers use audience profiling along side demographics as demographics may not be entirely correct despite is being made to target a specific audience for example the age rating may be 18-30 but those older or younger may want to watch it as well. using psychographics allows the companies to have a broader view on what one likes.

3) What are the seven different Psychographic groups? 

the mainstream

the aspirer

the struggler

the reformed

the explorer

the resigned

the succeeder

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

the mainstream is someone who has a daily routine and is 'we' rather than 'me', family brands and value for money attract them

the aspirer is materialistic and driven by others perception of them. they want status in life

the struggler is someone who lives for the moment often having addictions to drugs and alcohol, disorganised people they want escape 

the reformer someone who only listens to themself and are independent, anti-materialistic, leading edge of society, wants enlightenment in life.

the explorer someone who has a need for discovery and are often one of the first to try out new ideas and experiences, wants discovery in life

the resigned typically older people, their values never change they value the past and are driven by safety economy, what is familiar to them. 

the succeeder someone with self confidence and a strong goal. typically very organised, wants to do the best they want control in life

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!